Creating an editorial calendar can be as complicated or easy as you want it to be. Here at Brick Street Virtual Office we have a brainstorming session and throw out ideas for several months at a time. We have found that these sessions allow us to share ideas that we may have thought about when working on other tasks.
Our brainstorming sessions tend to occur over coffee and are very relaxed. I’d suggest this method for any small team. This type of atmosphere allows for ideas to flow and for a great exchange of ideas. Often we end up with too many ideas flowing and come up with not only blog topics but newsletter ideas. Planning several months at a time makes gathering any research materials or notes together very easy. If I know that a topic is on our target list for publishing, I may make note of information when I come across it, or if I think of something that would fit into a particular blog, I notate it. This method makes it possible to write several blogs at any given time.